Implementing E-Learning

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Implementing E-Learning

Jay Cross, Lance Dublin

This book will help you build a powerful implementation and marketing strategy for your e-learning program. It shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand; position well designed e-learning for maximum effect; develop and implement an effective two-way communication plan; and get your organisation ready to accept e-learning. This book is a guide that will enable you to successfully implement e-learning by applying proven techniques from change management and consumer marketing with the ultimate goal of real business results for your organisation.

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Webcite Pty Ltd offers resources,books, training, products, information, consulting and mentoring support for the online education and training community. We provide tips, resources and products for designers and instructors working in online teaching and learning, with expertise in online course design, implementation, training, workshops and materials.

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